Auric Blends Naturals: The Evolution of Perfume
It’s no secret to anyone nowadays that there’s a huge growing demand for all-natural products in the chain drug, grocery, and mass markets. For the most part all of the major players in the retail landscape either already have, or are developing natural sets and programs within their stores. It’s not uncommon to visit a major retail outlet and find a whole section in the personal care/HBA department devoted to all-natural products.
The personal care/HBA category has been deluged with natural product offerings over the past 5-7 years, with the exception of one sub-category, perfume. Most of the major perfumes sold in today’s retail chains are still comprised of synthetic ingredients and carried in a base of alcohol. The main reason natural perfumery is playing catch-up is due to the fact that natural perfumers are still working to build a comprehensive library of all-natural resources that can compete with traditional perfumers, who can create just about any fragrance known to exist via synthetic means. There are a few companies that have released what they are calling “natural perfumes” but really these offerings amount to no more than simple essential oil blends that are better suited for use in an aromatherapy diffuser rather than as a personal fragrance. Natural perfumers are just now reaching a point where enough materials are available to start creating some really wonderful and complex perfumes.
Auric Blends has created Auric Blends Naturals™ out of a desire to transcend traditional perfumery. The line includes 4 diverse fragrances comprised of 100% all-natural ingredients. We've developed these natural perfumes using rare florals, sweet fruits, clean citrus and natural refined woods to bring our customers unique blends that are sophisticated and evocative.
The personal care/HBA category has been deluged with natural product offerings over the past 5-7 years, with the exception of one sub-category, perfume. Most of the major perfumes sold in today’s retail chains are still comprised of synthetic ingredients and carried in a base of alcohol. The main reason natural perfumery is playing catch-up is due to the fact that natural perfumers are still working to build a comprehensive library of all-natural resources that can compete with traditional perfumers, who can create just about any fragrance known to exist via synthetic means. There are a few companies that have released what they are calling “natural perfumes” but really these offerings amount to no more than simple essential oil blends that are better suited for use in an aromatherapy diffuser rather than as a personal fragrance. Natural perfumers are just now reaching a point where enough materials are available to start creating some really wonderful and complex perfumes.
Auric Blends has created Auric Blends Naturals™ out of a desire to transcend traditional perfumery. The line includes 4 diverse fragrances comprised of 100% all-natural ingredients. We've developed these natural perfumes using rare florals, sweet fruits, clean citrus and natural refined woods to bring our customers unique blends that are sophisticated and evocative.
If you're an Auric Blends sales rep, retailer or distributor you'll be receiving information about this new line within the coming weeks. We hope all of you are as excited as we are about this new direction Auric Blends is taking.
posted by Todd Mezzulo @ 9:02 PM
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