Auric Blends Naturals: The Evolution of Perfume

It’s no secret to anyone nowadays that there’s a huge growing demand for all-natural products in the chain drug, grocery, and mass markets. For the most part all of the major players in the retail landscape either already have, or are developing natural sets and programs within their stores. It’s not uncommon to visit a major retail outlet and find a whole section in the personal care/HBA department devoted to all-natural products.

The personal care/HBA category has been deluged with natural product offerings over the past 5-7 years, with the exception of one sub-category, perfume. Most of the major perfumes sold in today’s retail chains are still comprised of synthetic ingredients and carried in a base of alcohol. The main reason natural perfumery is playing catch-up is due to the fact that natural perfumers are still working to build a comprehensive library of all-natural resources that can compete with traditional perfumers, who can create just about any fragrance known to exist via synthetic means. There are a few companies that have released what they are calling “natural perfumes” but really these offerings amount to no more than simple essential oil blends that are better suited for use in an aromatherapy diffuser rather than as a personal fragrance. Natural perfumers are just now reaching a point where enough materials are available to start creating some really wonderful and complex perfumes.

Auric Blends has created Auric Blends Naturals™ out of a desire to transcend traditional perfumery. The line includes 4 diverse fragrances comprised of 100% all-natural ingredients. We've developed these natural perfumes using rare florals, sweet fruits, clean citrus and natural refined woods to bring our customers unique blends that are sophisticated and evocative.

If you're an Auric Blends sales rep, retailer or distributor you'll be receiving information about this new line within the coming weeks. We hope all of you are as excited as we are about this new direction Auric Blends is taking.

Egyptian Goddess 1.7 oz. Ready To Ship

OK everyone, they're here! I'm extremely happy to announce that our special 1.7 oz. bottle of Egyptian Goddess perfume oil is ready to ship. We've had an incredible response to this product release and pre-sold an insane number of bottles. We'll continue producing as many of these as we can through the holiday season, but you should order early to make sure the Egyptian Goddess fans in your store get a chance to get in on the fun.

As we say at Auric Blends, "Experience the Mystery!"

New Egyptian Goddess POP Sure To Be a Hit This Holiday Season

As noted in my last post, Auric Blends recently announced the upcoming initial ship date of its highly anticipated release of Egyptian Goddess perfume in a special limited edition 1.7 oz. bottle. I'm posting today to make sure all of our retailers know that the 1.7 oz. Egyptian Goddess comes housed in a beautiful little six-pak POP shipper display.

This POP is designed to show the product and help further our Egyptian Goddess branding cause. The dimensions on the display are: 10"H X 8"W X 6.5"D. We're sure this new display will be a big hit with our retailers this holiday season, so make sure to order your's early to guarantee your customers can "Give the Gift of the Goddess."

Auric Blends Announces Launch Date for 1.7 oz. Egyptian Goddess Perfume

This is truly exciting! All of us at Auric Blends are extremely happy to announce that the Holiday Edition 1.7 Egyptian Goddess perfume will be ready to ship on October 1, 2007. The reason for all the excitement is because our customers have been begging us for years to make our Egyptian Goddess perfume oil available in a larger bottle. Well, here it is folks!

We highly recommend placing orders as early as possible for this product due to the fact that we're only producing enough to carry us through the holidays. After Dec. 31 the plan is that this product will no longer be available.

The 1.7 oz. bottle features a sleek design, brushed aluminum cap, and the new Egyptian Goddess logo (which was unveiled last year on our Egyptian Goddess Candle and Soap).

Additional information regarding this promotion will be sent to all Auric Blends reps and retailers within the next 2-3 weeks. We also have a few other surprises around this promotion that we'll be rolling out closer to the holiday season, so stay tuned!

Egyptian Goddess Scores Big at Longs Drugs

Auric Blends has been doing business with the Longs Drugs chain of stores for over 7 years now, so it was with great pleasure that we recently attended and exhibited at their annual Christmas buying show for stores in Northern California. Having sold Auric Blends for many years, the buyers at Longs are no stranger to our world famous Egyptian Goddess perfume oil, and they responded at the show as 74 stores decided to bring in our new Egyptian Goddess Candle and Soap combo display! I have no doubt that before year's end most of the other Long's stores will have this display in stock.

The other great thing about this event is that it was only for Longs Drugs in Northern Californa. At the end of May Auric Blends will be attending and exhibiting at the Southern California version of this show, and obviously we can't wait to get there to show them the power of the Goddess.

Surya Tattoo Display is Right on Time for Spring/Summer

We started selling Surya Tattoos last Fall amid little fanfare and a small spot in our new catalog. We didn't sell them that aggressively because the Fall/Winter season isn't exactly the hottest time of the year to sell body art and temporary tattoos. That being said, we were extremely impresssed with the initial response to this product when our catalog mailing dropped in October. Sales of Surya Tattoos were steady and brisk, and now that Spring has arrived and folks are showing a little more skin, we're seeing a surge in demand for this product.

Surya Tattoo is the only temporary tattoo made solely with plants, without any synthetic substances or henna in its formulation. The bluish black color exclusive to Surya makes the tattoo look totally real! The other great thing about this product is that the tattoo is applied through a quick and easy stenciling process that anyone can do without assistance.

The display unit holds 5 each of the four different styles and sits nicely on a counter top. We also have strip clips available for this product if anyone needs, or can use them. We expect demand for this product to continue to increase as Spring and Summer swing into full gear, so encourage your customers to order early.

Egyptian Goddess Combo Display Is Ready To Ship

As most folks know, we debuted the Egyptian Goddess Combo Display at the recent Natural Products Expo in Anaheim, California. We were extremely pleased with the response the display received at the show and I'm happy to say that we have them in stock now and they're ready to ship.

This new display is a little different from most of our existing ones because we opted to go with a lighter colored wood. We did this because we noticed many of our retailers have moved to using lighter colored wood to accent the shelving fixtures in their natural products department. The combo rack holds six Egyptian Goddess Candles and 10 bars of Egyptian Goddess Soap. This unit will work on a countertop and its profile is low enough to fit within most planogram-type shelving systems.

If you're an Auric Blends sales rep you'll be receiving wholesale pricing and program specs via email. Please let us know what you think of this exciting new addition to our product line!